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1. Name
J. Chase Harps
2. Company name
Traveler’s Choice Concessions, LLC
3. Location (City, State)
Birmingham, Alabama
4. Year Company Was Started
2011
5. Website Address/Social Media Handles for Twitter And/or Instagram
www.travelerschoiceconcessions.com (Under construction)
6. In 2 sentences what does your company do/brand represent?
TCC represents the idea that traveling is something everyone should enjoy. Our company owns, manages and operates a variety of travel dining concepts to passengers traveling through the Birmingham-Shuttlesworth International Airport.
7. Pro of being the face of your own brand?
You have the opportunity to control how you express and communicate your message.
8. Con of being face of own brand?
You bear the weight of all of your actions. I feel that today people want transparency, authenticity, and continuity from their business leaders. People will automatically associate how they perceive you with how you present your brand. The line between you and your business blurs a lot.
9. Mental Mentors (up to 3, who inspires you?)
- Richard Branson = dreamer, “big-picture thinker” optimist, risk-taker, incredible imagination
- Terrance D. Harps = introduced me to the airport concessions industry, President and CEO of Atlanta- based GC, Inc. Owner of proprietary concepts Sweet Georgia’s Juke Joint., One Flew South, Jekyll Island
- Will Smith = work ethic > talent; being funny made him popular, but his commitment to excellence made him elite in his field.
10. Inspirational quote that speaks to your business acumen
“If I had nine hours to chop down a tree, I’d spend the first six sharpening my ax.”
–A.L.
In short, prepare, prepare, prepare…and then execute.
11. How does the mission of Nomadness (living a life without boundaries, both literally and figuratively) fall in line with steps you have taken building your brand?
I build my brand based on my life experiences. The company will stop growing if I do not continue to evolve as a person. So I choose to travel, try new things, and then look for effective ways to communicate what I’ve learned from those experiences in our business practice, whether directly in our products, or indirectly through my role in the community (entrepreneur, employer, traveler, mentor etc). From a business perspective, I’ll always want to increase bottom line profit, but how we get that number to grow is extremely important to me.
To me, Nomadness Tribers are all looking to share the risk of taking chances and expanding their understanding of things outside their immediate lives (ex. experience driven travels with new people to new places). Basically, we’re inquisitive people who want to take action on our curiosities. Is there any better alignment???