Keisha Dutes aka TastyKeish
2. Company name
Bondfire Radio (Co-Owner) / TK in the AM (Host/Executive Producer)
3. Location (City, State)
Brooklyn, New York
4. Year Company Was Started
TastyKeish est. since 2005
Bondfire Radio est. since January 2013
5. Website Address/Social Media Handles for Twitter And/Or Instagram
6. In two sentences what does your company do/brand represent?
Bondfire Radio provides quality radio programming online and via new media to combat the constant barrage of mainstream zombification. We make sure the conversations, music, and images of us as young people (of color) are of whole individuals, not of caricatures. I strive to do this with humor on my morning show, TK in The AM.
7. Pro of being the face of your own brand?
People feel like the know you, they trust your brand, they trust your projects, they trust your opinions. Making connections through radio is very important. We know all of our regular listeners and they know us.
8. Con of being face of own brand?
People feel like the knowwww you. They get too personal too fast. Privacy is an issue. As if your personal life were public domain.
9. Mental Mentors (up to 3, Who inspires you?)
Lucille Ball: First woman to head her own production company, Desilu. She was funny, talented, innovative, and unafraid. She came from the land of B-films to signing the checks, her production company changed the face of TV as we know it. I feel her inspiration move through my work daily.
Kanye West: He is a creative menace to society. He will not apologize for his greatness. I will not either. I know what I'm doing is important. I'm gonna keep doing it.
Philomene Hyacinthe: My grandmother and best friend. The best example of pure love. It's the same love I give to my audience. At the end of my show, when I say: "Love you for listening!" I mean it.
10. Inspirational quote that speaks to your business acumen
“Reject the tyranny of picked. Pick yourself.” - Seth Godin
11. How does the mission of Nomadness (living a life without boundaries, both literally and figuratively) fall in line with steps you have taken building your brand?
I always 100% knew that working for someone or some corporate entity was not an option but a means to an end. Even when I had no idea what was next, there was always some project, some tour, some way to connect with people. Somehow, the rent would get paid and I would not starve to death if it means I get to meet people, to do my work, to live by my own rules. It inspires me when someone says that they saw me, a regular Brooklyn girl do something extraordinary and they ask me how. I usually start off buy telling them... "Buy a ticket and just go."